The Fine Art of Selling Luxury Watches

Upcoming Course Dates

Venue & Dates tbc

Fake Franken Customised Watches Course

Presented by Adrian Hailwood, this one day course is your exhaustive guide to engaging, enthusing and delighting customers, encouraging  them to come back and buy watches from you, time after time.

£495 pp

The Fine Art of Selling Luxury Watches - A One Day Course

Benefits to you?

By the end of this course, you will understand how best to engage with your customers to maximise your sales opportunities. You will be able to recognise client types and respond in the most appropriate way to meet their needs. You will know how to forge a genuine connection with your customers, and in doing so, make the sales experience much more fun.

Benefits to your organisation?

Happy, fulfilled customers don't just buy more; they can act as ambassadors for your business, returning time and again and advertising on your behalf . Team members who understand how to communicate with your clients will increase your sales figures and customer volumes in addition to expanding their own knowledge and job satisfaction.

Who is this course for?

This course is suitable for watch retailers and sales consultants at any level of the business. Whether you sell quartz fashion brands or high-end mechanical complications from prestige brands, how you engage with your customers will have the greatest impact on your revenue.


Courses are held in London, Birmingham, and Manchester. If you require the content of any of these courses event tailored to your organisation or have more than eight people to train, it may be better for you to host a private event. Please do not hesitate to get in touch to discuss this.

Course Content - What Will You Learn?

The art and skill of selling watches has never been more important. Striking the right balance between engaging and pushy is tricky. You want to make a friend, but you also want to make a sale. In this one-day course we will cover:

    • You can't sell to people if you don't like people - how to create rapport and enthusiam
    • The greeting, behavioural cues, and the importance of matching - how to assess without judgement
    • Browsing vs exploring vs cash and wrap - ways to respond that create a dialogue
    • Understanding the market - how does your offer compare to the competition?

    • Open vs closed questions, expanding and contracting choices - how to avoid sounding 'salesy'
    • Getting the customer to sell to themselves - help them in the way they are already going
    • Enthusing and inspiring - selling via stories is a secret superpower
    • Upselling, cross-selling, deals and discounts - when and how to introduce extras
    • Full transparency, costs of ownership, straps, and servicing - honesty really is the best policy
    • Asking for the sale and following up - the end is not the end. 

    By the end of the day, you will know how to combine knowledge and enthusiam in the most appropriate way for each of your customers. This is about the skill of selling luxury watches, but if you require more detailed watch knowledge, then you might want to consider my other courses here.